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Market-Entry Consultant for Product SMEs · EU ↔ LatAm Corridor

13+ years operating the corridor
I advise on. Every week.

I'm not a consultant who read about the EU↔LatAm corridor. I've spent over 13 years operating it: tier-1 European manufacturers, €2M+ B2B portfolios, regulatory and commercial frameworks tested in real shipments. When I tell you what's going to fail before it fails, it's because I saw it fail.

Get the free guide: 7 Critical Decisions → Or book Corridor Snapshot™ from €490 →
€2M+
B2B Portfolios Managed
13+
Years EU↔LatAm Corridor
DECIDE™
Decision-Gate Methodology
5-7 days
Snapshot™ Delivery
Your real competitor isn't another consultant

It's operational chaos with a deadline.

Founders don't lose European market entry to other consultants. They lose it to EUDR deadlines they didn't prepare for, distributor contracts without performance triggers, and landed cost calculations that ignored 17-22% of real costs. The competition isn't external. It's the cost of operating without a system.

✕ Founder operating without a system
✕Calculates landed cost with FOB only: missing duties, IVA, capital cost, customs clearance, reverse logistics. Real margin is 17-22% lower than projected.
✕Submits Due Diligence Statement in KML format when EU customs validators require GeoJSON FeatureCollection. Container delayed 4 days in Hamburg.
✕Single distributor handles all of LatAm with no performance triggers. Market blocked for 3 years when the relationship fails.
✕Pipeline lives in WhatsApp screenshots. No traceability, no handover when the founder is unavailable.
✕Enters market because it feels right. No CAGE analysis, no weighted scoring, no validation.
✓ With DECIDE™ decision-gate methodology applied
✓Full landed cost mapped across all 10 cost layers: duties, IVA, customs clearance, FX buffer, insurance, reverse logistics. Real margin confirmed before capital commits.
✓Due Diligence Statement validated in GeoJSON FeatureCollection WGS84 before container leaves origin port. Zero customs delays.
✓Distribution architecture with conditional exclusivity, performance triggers, and exit clauses. Market protected, not blocked.
✓CRM workflows operate without founder supervision. Full pipeline traceability across team.
✓Market entry validated with CAGE Distance + weighted scoring. The right market, not the attractive one.
Who this is for

Fit is by industry and corridor, not only by geography.

Three primary profiles. If your product moves across the EU↔LatAm corridor and you recognize one of these situations, we're likely a fit.

"I'm not a consultant who designed a nice deck. I'm an operator who designed the system, then built a consultancy around what actually works."
Larry McLean · CEO Monsty · Market-Entry Consultant, Larry Ways
Real systems, real results

What systems architecture looks like

From winch parts to automotive to DG logistics. Systems designed across EU-LatAm corridors.

DECIDE™ Methodology

Six decision gates. One no-go per phase.

DECIDE™ is not a project framework. It is a decision-gate methodology: at each phase, there is one critical question that can stop the engagement. That is the IP.

Self-Serve Tools

Tools the founders I work with actually use.

Built from real corridor operations. Validated across 13+ years of cross-border B2B. Apply them yourself, or come back when you're ready for the full Snapshot.

These tools cover specific decisions. The Corridor Snapshot™ covers all 6 DECIDE™ gates, applied to YOUR product, in 5 to 7 days.

System Design Capabilities

Skills + Frameworks + Deliverables

System design capabilities validated across real projects.

Offer Stack

Priced by commitment, not by hour.

Four tiers. Each builds on the last. The Snapshot™ price credits toward Corridor Plan™ if you close within 30 days.

Entry Point

Corridor Snapshot™

5 to 7 Days · PDF + Debrief Call

The only starting point. A complete map of your real landed cost, market readiness, and structural gaps: before a single euro is committed to expansion.

    €490
    One-time · Results in 5 to 7 business days
    3-Decision Guarantee: if I don't deliver at least 3 actionable operational decisions specific to your product, 100% refund, no questions asked. If you receive them but don't find them useful, 50% refund and you keep all material.
    Start Snapshot™ → Questions? Book call first
    ✦ Most Requested

    Corridor Plan™

    8 to 10 Weeks · Done-With-You

    Full market-entry architecture: pricing layers, distribution strategy, CRM workflow, and go-to-market system. Built with you, not handed to you.

      €3,500
      50% on signature · 50% on delivery · Snapshot™ credited
      Book Strategy Call →
      Premium

      Corridor Operator™ Blueprint

      60 to 90 Days · Full Market Entry System

      Complete architecture for entering a new market. CAGE analysis, distributor shortlisting, exclusivity framework, and operational launch system.

        €8,000
        Available post-Corridor Plan™ · Requires qualification call
        Discuss Blueprint →
        Strategic Advisory

        Corridor Operator™ Retainer

        Post-engagement strategic oversight. One monthly session plus one DECIDE™ deliverable. For clients who need a corridor operator on call, not a consultant on a clock.

        From
        €1,800/mo
        Book call to discuss →
        LW Larry Ways STRATEGIC GUIDE · 2026 INTERNATIONAL EXPANSION 7 Critical Decisions™ What separates companies that scale. 13+ yrs cross-border EU · LatAm corridor focus DECIDE™ framework LD Larry Díaz Ardila International Expansion Systems Architect Larry Ways · 2026
        FREE

        7 Critical Decisions Before You Expand

        The same framework applied in every Corridor Snapshot™. The 7 decisions that separate founders who scale from those who burn capital trying.

        • #1Real landed cost vs FOB illusion (you're missing 17-22%)
        • #2Right market vs attractive market (CAGE distance applied)
        • #3Regulatory readiness gates (EUDR, Responsible Person, EFSA, GPSR)
        • #4Distributor architecture vs default exclusivity
        • #5Capital runway vs revenue assumptions
        • #6Buying committee mapping (who blocks, who decides)
        • #7System governance vs founder dependency

        No spam. Unsubscribe anytime. Delivered within 15 minutes.

        Includes Buying Committee Memo template: defend the decision to your partner, bank, or board.

        Corridor Snapshot™
        Know what you're working with. First.

        Before any strategy is built, you need the real picture. The Corridor Snapshot™ maps your true landed cost, structural risks, and market readiness in 5 to 7 days. The only starting point that protects your capital.

        Starting at
        €490
        Book qualification call → Or buy direct →
        5 to 7 business days · Snapshot™ price credited to Corridor Plan™
        Larry McLean Díaz Ardila
        About Larry

        Operator. Advisor. One person.

        I run two vehicles: Monsty (active cross-border sourcing operations, every week) and Larry Ways (market-entry consulting for product SMEs). The public sees one person with two complementary roles. Not a consultant with a side project: an operator who also advises.

        13+ years of direct negotiations with Liebherr (Germany), Putzmeister (Brazil/Germany), Casagrande (Italy), Hany Injection (Switzerland), TEI Rock Drills (USA). €2M+ cross-border portfolios managed. When I tell you what's going to fail before it fails, it's because I saw it fail.

        The unique differentiator

        Being simultaneously the strategist who advises AND the operator active in the same corridor. That is the only attribute that passes the full VRIO test: Valuable, Rare, Inimitable, and Organized.

        CEO, Monsty · Active cross-border operations
        Global sourcing platform · B2B cross-border, every week · Athens, Greece
        MBA: International Business
        Athens University of Economics and Business · 2022 to 2025
        €2M+ portfolio · Liebherr · Putzmeister · Casagrande
        13+ years B2B cross-border · EU, LatAm, USA, Asia corridors
        WebSummit Lisbon · MIT Workshop · CBS Copenhagen
        Lisbon 2025 · Athens 2023 · Copenhagen 2023 · BAUMA Munich 2019
        Liebherr
        Putzmeister
        Casagrande
        Hany · TEI
        Book Diagnostic → hello@larryways.com